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Welcome to the Pump Marketing Solutions Blog

Articles in this blog focus on helping Industrial B2B companies improve their websites. Our mission is to make your website findable by prospects and usable by all visitors. We welcome any and all comments.

AODD Pump Selection

What can AODD pump manufacturers do to help end users find the best pump for a challenging application? The answer is simple; optimize product pages with the features, benefits, and specifications that end users need – let’s explore this further. Direct Industry lists...

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What the Search Engine Said to the Website

Ever wonder what the search engine said to the website? Wonder no more and learn what you can do to make the search engine find your site. Website: Are you looking at me? Search engine: Please give me your full attention. It's in the best interest of your customers...

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Energy Efficiency in Industrial Processes

Pump Marketing Solutions LLC (PMSLLC) is excited to announce a new strategic partnership with Energy Efficiency in Industrial Processes (EEIP). EEIP is a European organization whose sole purpose is to provide a platform for small to mid-sized companies and energy...

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Web Project Roles

Web Project Roles What you need to know before starting Website design, web development, and web marketing require every detail to be as perfect as the design of a machine or electronic device. Success depends on many roles and skills, yet most small firms depend...

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SEO or PPC

SEO vs. PPC What’s the difference and where should industrial firms spend marketing dollars? We see a lot of our industrial clients struggling with the question, "where do I spend my marketing dollars, on search engine optimization (SEO) or search engine advertising...

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Web Development Services

Web Development Services Enhanced Offering We are celebrating our 2-year anniversary by adding web development services to our growing portfolio of digital marketing services. This new offering saves our industrial clients time and money when designing or redesigning...

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Distributor Guide to Website Success

What is website success? Website success means your site achieved its goals. For the purpose of this article, we’d like to focus on success that is measured by qualified lead generation – a goal 99% of our clients use – sounds simple right? Well it can be, but 3...

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Sales and Marketing Partnership

How to have an effective and successful sales & marketing partnership Someone once told us that, "typically in the pump industry, the focus is always on sales." Wouldn't it be perfect if sales and marketing worked together to form sales strategies and go-to-market...

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Industrial Companies & Social Media: How to get started

One of the questions we are frequently asked is, “should our company be using social media?” Our answer is always a resounding yes, especially if your are looking for new ways to connect with your customers, broaden your audience reach and gain new leads. When you...

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Off-Page SEO

SEO: The importance of off-page optimization. In our last post, we talked about the importance of on-page search engine optimization (SEO), or the elements applied to your website's front end content and back end code to improve its findability. In this article, we...

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