Internet Marketing for Industrial Companies
Aligning you with your target audience
Are Your Website and Marketing Programs Effective?
Our experience shows there are two areas that industrial companies need to place focus:
Driving New Business
How effective your site is in driving new business depends on how findable your site is on a search results page and how well you market your business.
At Pump Marketing Solutions, we specialize in Industrial Marketing — we know the markets, and we understand the messaging that resonates with your target audiences.
We’ve spent 20+ years in sales, engineering, and marketing roles for some of the top industrial pump companies – we are qualified to help your business meet its sales goal through effective marketing.
Supporting Customers' Needs
Customers often visit your website for product documentation and information, technical specifications, and service and repair information.
If your site is not easily navigatable and the content not logically organized, customers become discouraged and leave your site for a competitor’s website, or they have to pick up the phone and call for the information they need.
The best way to understand customer needs is merely by asking and then updating your site to fit their needs, and this is where we can help. User testing and site redesigns are our specialties.
How We Work
Evaluate Your Website.
Internet marketing is one of the least expensive ways to promote your business and meet your goals for lead generation and sales. But just having a website is not enough. Your site must meet visitors expectations, and it must:
- Be optimized to be found.
- Be easy to navigate.
- Present compelling and fresh content.
- Drive visitors to take action.
Understand Your Customers.
An effective website meets your customers’ expectations for information and use. Not every customer has the same information needs, but when it comes to user expectations, your website should:
- Present relevant content that enables informed decisions.
- Convey credibility and assurance you are a viable business partner.
- Provide easy-to-understand navigation.
Learn more about your site with a complimentary site audit.