Web Marketing Process
Making your site findable and useableFindable and usable — two pivotal concepts crucial for a thriving website. Our Approach:
Discover
- We delve into understanding your overarching business and website objectives, aiming to streamline costs and maximize results.
- We examine your current website ranking, establishing a baseline for improvement.
- We employ voice-of-customer tools to user-test the site before implementing improvements. This allows us to assess their experiences, evaluate the alignment of your site with their needs, and propose enhancements based on test results.
Strategize
- Utilizing the insights gathered during discovery, we collaborate with you to formulate a strategy and comprehensive plan. This may encompass various activities such as SEO, search advertising, email and content marketing, along with detailed project timelines, action items, and resource allocation.
- We tailor our approach to what suits your business and budget best, offering options to either handle the entire project, provide SEO training, or distribute the workload based on your preferences.
Analyze
- After formulating a plan, we assist in implementing the necessary tools to gauge success.
- Collaboratively, we establish key performance indicators (KPIs) that define success and serve as a compass for continuous improvement.
- In addition, we monitor your company’s search rankings compared to competitors, providing valuable insights to ensure you maintain a competitive edge.
Goal Consultation
Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.