Search Engine Optimization

Improving the findability of your site.


Search engine optimization (SEO) is the process of designing (or redesigning) your web pages so search engines like Google, Bing, and Yahoo can easily find and index your website. Indexing determines the placement of your site on search results pages.

SEO is an excellent way of consistently driving traffic to your website.

What is the process of optimizing my site?

  1. Discovering the keywords and phrases that your prospects use to find your type of products and services.
  2. Keyword optimizing your site’s meta data (backend elements). This includes page titles, page descriptions, header tags, URL structures, and alternative (alt) tags.
  3. Optimize each webpage’s content with a keyword focus — this should be executed for customer readability.
  4. Applying the metrics and tools that track and monitor site goals for continual improvement.

How can I get it?

We make it easy and cost effective. At Pump Marketing Solutions, we work with you to understand your overall business goals, the goals of your website, and the needs of your customers to create a project plan that places the critical SEO elements on your site so your site is findable and usable by search engines and your customers.

We can do the work for you or we can train you to do the work – you choose the best method for your business and budget.


Have questions about SEO, internet marketing or something else? We would love to help. Just drop us an email or give us a call, we look forward to working with you.