Strategy Development

Pulling it all together.
Strategy Image

Do you know your overall website marketing strategy? What about the goal for each web page? Strategy should guide every marketing decision, but not just any strategy will do. Elements of an effective strategy include:

Developing specific, measurable, actionable, relevant, and time-based (S.M.A.R.T) goals.

Defining quantifiable key performance indicators (KPIs) that are tied to goals.

Deploying the necessary tools to track, measure, and analyze performance.

Types of strategies that achieve results.


Website’s are amazing tools — they inform and educate your target audience, improve lead generation and drive sales. But simply having a website is not enough. A website should have its own strategy that helps the company meet overall business goals. Once a strategic plan is in place, on-page and off-page marketing goals should be developed to meet overall site goals.


The old saying is, “content is king,” and this still more true than ever. A clearly defined content strategy helps SEO efforts, builds site authority and credibility, and positions your company as industry experts. But most important, content that engages, educates and entices is what keeps your customers and prospects coming back for more.

Social / Mobile

A social marketing strategy helps broaden your reach and strengthen audience connection. Add mobile to the mix and you can communicate with customers where and when they want it. A social strategy doesn’t always mean you have to have a presence on every social network, only the networks they frequent.


A communications strategy pulls everything together. It outlines which marketing channels you use to distribute your content and how often you talk to your audience. Carefully crafted, a communications strategy helps you talk with your audience about during all stages of the buying cycle.

Sucessful marketing tactics for industustrial business are email marketing, directory advertsing, and AdWord campaigns.

At Pump Marketing Solutions, we work with you to create the best web marketing strategy based on your overall business goals, the goals of your website, and the needs of your customers.


Have questions about SEO, internet marketing or something else? We would love to help. Just drop us an email or give us a call, we look forward to working with you.