Internet Marketing for Industrial Companies
Aligning you with your target audience
How Effective Is Your Site?
Our experience shows that there are two areas where industrial websites need to excel.
Driving New Business
How effective your site is in driving new business depends on how findable your site is on a search results page and how well you market your business.
At Pump Marketing Solutions, we specialize in Industrial Marketing — we know the markets, and we understand the messaging that resonates with your target audiences.
We’ve spent 20+ years in sales, engineering, and marketing roles for some of the top industrial global pump companies, which is why we are qualified to help your business meet its sales goal through effective website marketing.
Supporting Customers' Needs
Customers often visit your website for product documentation and information, technical specifications, and service and repair information.
If your site is not easily navigatable and the content not logically organized, customers become discouraged and leave your site for a competitor’s site, or they have to pick up the phone and call for the information they need.
The best way to understand customer needs is simply by asking and then updating your site to fit their needs, and this is where we can help. User testing and site redesigns are our specialty.
Who We Are & How We Work
Evaluate Your Website.
Internet marketing is one of the least expensive ways to promote your business and meet your goals for lead generation and sales. But just having a website is not enough. Your site must meet visitors expectations, and it must:
- Be optimized to be found.
- Be easy to navigate.
- Present compelling and fresh content.
- Drive visitors to take action.
Understand Your Customers.
An effective website meets your customers’ expectations for information and use. Not every customer has the same information needs, but when it comes to user expectations, your website should:
- Present relevant content that enables informed decisions.
- Convey credibility and assurance you are a viable business partner.
- Provide easy-to-understand navigation.
Pump Marketing Solutions is dedicated to improving the findability and usability of your website. Our focus is on providing industrial and B2B companies internet marketing solutions that align you with your target audience to increase lead generation and sales.
We use the latest marketing principals and make it our mission to stay up-to-date on the ever-changing world of internet marketing.
Take the first step in improving your site — give us a call today, 360.834.2780