Web Marketing Process

Making your site findable and useable

Findable and usable — 2 key concepts that contribute to a successful site. Our Process:

Discover

  • We learn your overall business and website goals to save you money and optimize results.
  • We discover how your site currently ranks to create a benchmark for improvement.
  • We work with a few site users to understand their experience, determine how well your site meets their needs, and suggest improvements based on test results.

Strategize

  • Armed with discovery information, we work with you to develop a strategy and detailed plan that may include activities like SEO, search advertising, email and content marketing, as well as project timelines, action items, and resource allocation.
  • We determine what works best for your business and budget. We can tackle the entire project, train you on SEO tactics, or share the workload.

Analyze

  • Once we have a plan, we help put the tools in place to measure success.
  • We work with you to develop the key performance indicators (KPIs) that define success and guide continuous improvement.
  • We track competitor search rankings against your company’s rankings to give you a competitive edge.

Goal Consultation

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today