Web marketing spans a wide range of strategies. At Pump Marketing Solutions, we specialize in boosting the discoverability and usability of industrial and B2B company websites, increasing your likelihood of success.

For clarity, here are the definitions:

• Discoverability: pinpointing the most relevant keywords for your site and assessing its performance against competitors on search results pages.
• Usability: comprehending how visitors engage with your site’s navigation and content.

User Testing

Voice of Customer (VOC) or user testing involves collecting feedback from site users regarding the functionality and usability of your site. It aims to understand whether users grasp your offerings, can effortlessly find what they need, and if the site encourages them to take desired actions.

Search Marketing

Search engine marketing comprises two strategies—search engine optimization (SEO) and search advertising—to enhance the discoverability of your website, products, services, and company events. If your target audience can’t find you, they can’t purchase what you sell.

Strategy Development

Crafting a web strategy aligned with your company’s overarching business objectives ensures that your website contributes effectively to achieving business targets. Clearly defining web content, social, and communication strategies is integral to propelling the success of your web marketing program.

Website Analytics

Effective site analytics are pivotal for the success of any web marketing program. Establishing site goals and key performance indicators (KPIs) that delineate success is crucial. Subsequently, implementing the appropriate tools and metrics to measure results becomes essential.