Industrial Marketing Blog

 

 

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Welcome to the Pump Marketing Solutions Blog

Articles in this blog focus on helping Industrial B2B companies improve their websites. Our mission is to make your website findable by prospects and usable by all visitors. We welcome any and all comments.

Industrial Companies & Social Media: How to get started

One of the questions we are frequently asked is, “should our company be using social media?” Our answer is always a resounding yes, especially if your are looking for new ways to connect with your customers, broaden your audience reach and gain new leads. When you...

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Off-Page SEO

SEO: The importance of off-page optimization. In our last post, we talked about the importance of on-page search engine optimization (SEO), or the elements applied to your website's front end content and back end code to improve its findability. In this article, we...

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On-Page SEO

SEO: The importance of on-page optimization. In our last blog post we talked about the importance of search engine optimization (SEO), specifically, the importance of planning for it during your next website redesign project. In the article, we just touched on the...

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Site Redesign & SEO

Thinking about a website update? Don't forget about SEO. We are asked the same question time and time again from clients, "we just went through a site redesign and our Google Analytics stats are down -- what happened?" We usually come back with the question, "was...

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Local Search

Qualified leads Don't forget about your own backyard. Pump distribution is a competitive business -- not only are you competing with other distributors, but also with catalog houses and in some cases, the manufacturer. So how do you reach...

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How To Promote Value

The changing pump distributor landscape.   Past Reality Pre-internet pump distributors enjoyed a captive market for the brands they sold in their region. Word got around, and their business grew with help from field sales reps and local tradeshows. The...

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Industrial Company Keyword Optimization

Keyword Optimization     A couple of weeks ago we talked about the importance of user testing. User testing allows you to see your site through the eyes of the people that matter the most, site visitors. But if you aren't driving traffic to your site,...

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Creating a Customer-Focused Website

Is your website customer-centric?     Customers visit your site for many reasons and their expectations for navigation, use, and information can widely vary. So how do you account for all these variations? Do you even know what they are? User testing is the...

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Does your site meet its goals?

10 questions you should be able to answer about your website.     If you are like us, you are probably hounded by Internet marketers like us (not to give all of us marketers a bad name) telling you that that your website is not living up to it's potential....

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Your website’s value proposition

  Do prospects understand the value you provide? If you asked a visitor who landed on your website's homepage to explain what value you bring and why they should do business with you, what would they say? If you're not sure, start by asking these 3 questions, does the...

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