Welcome to the Pump Marketing Solutions Blog

Articles in this blog focus on helping Industrial B2B companies improve their websites. Our mission is to make your website findable by prospects and usable by all visitors. We welcome any and all comments.

Web Project Roles

Web Project Roles What you need to know before starting Website design, web development, and web marketing require every detail to be as perfect as the design of a machine or electronic device. Success depends on many roles and skills, yet most small firms depend...

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SEO vs. PPC What’s the difference and where should industrial firms spend marketing dollars? We see a lot of our industrial clients struggling with the question, "where do I spend my marketing dollars, on search engine optimization (SEO) or search engine advertising...

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Web Development Services

Web Development Services Enhanced Offering We are celebrating our 2-year anniversary by adding web development services to our growing portfolio of digital marketing services. This new offering saves our industrial clients time and money when designing or redesigning...

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Sales and Marketing Partnership

How to have an effective and successful sales & marketing partnership Someone once told us that, "typically in the pump industry, the focus is always on sales." Wouldn't it be perfect if sales and marketing worked together to form sales strategies and go-to-market...

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Off-Page SEO

SEO: The importance of off-page optimization. In our last post, we talked about the importance of on-page search engine optimization (SEO), or the elements applied to your website's front end content and back end code to improve its findability. In this article, we...

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